Small Town Rural America (SMRA)
Reaching every small town in America involves addressing customers through a variety of cultural nuances and even different languages. We did so by addressing specific area references in English and Spanish. In Q3 of 2022, we produced over 10,900 Digital Display Assets, 152 Radio Spots, 16 Version OLV/TV Spots in both English and Spanish. It was a herculean effort but because we brought many learnings from Q2 with us, we were able to improve efficiencies and reduce rounds of review.
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Testimonial videos
First Spanish-language SMRA Testimonial Video created in-house with multicultural insights and a focus on multigenerational households. This was a true transcreation and not a translation of our English counterpart.
