Commercial (Scripted)
Delta + T-Mobile “T-Mobile Takes Flight”
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Commercial (Testimonials)
Small Town Rural America Testimonials
Building off the success of 2022, we hit the road to feature three additional families in Chattanooga, Tennessee, and Albuquerque, NM. This time we only featured one family per spot and at least a day of b-roll per family to capture authentic, fly-on-the-wall moments. In addition, to showcase the strength of our network, we filmed in remote areas as they hiked or went off-road driving. Four spots will be released – two in English and two in Spanish for Q2 2023!
Documentary
We Love Our Customers
This was a perfect storm of riveting first-person testimony, captivating found footage and sublime b-roll. Our video told the story of T-Mobile’s customers during the devastation of Hurricane Ian. It was a great way to put a spotlight on a time when our employees went above and beyond to help customers in need, an inspirational testament to our commitment to help others.
MLB ALL-STAR OUTCOME
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The Government Affairs Team
The Government Affairs team operates as the face of T-Mobile on the government level. While the GA team has a hand in every part of the business, not many TMO employees know what they do... until now! We turned Overland Park into a faux Washington DC to have nine GA team members walk us through the importance of their day-to-day operations. Challenges included condensing huge concepts, transforming nine voices into one cohesive storyline, and optimizing use of the LED wall, all in one four-minute piece.
Project 10 Million
Splitting two teams between Houston and Louisville we captured life inside classrooms and homes to witness the direct impact of Project 10 Million. Over the course of weeks, we interviewed educators and students during their school day to further understand why T-Mobile’s approach to the digital divide is more than just talk.
SCRIPTED
Forever Upgrade
Forever Upgrade gives customers on eligible rate plans value that lasts forever by letting you lock-in up to $800 of your new 5G iPhone’s trade-in value every two years to upgrade to the latest iPhone.
T-Mobile’s AI Assistant, TOM
Customer obsession met April Fool's Day humor with the "unveiling" of TOM, T-Mobile's "new AI personal assistant." In this piece, talk show host Carol interviews Chris, TOM's beta tester, while TOM sits on display nearby. As Carol and Chris discuss TOMs AI strengths and weaknesses, TOM begins chiming in and turning up the sass, forcing a T-Mobile engineer to shut him down. Challenges here included dystopian AI exploration hitting a little too close to home. It's still a BN Team favorite, though.